Pepperoni Club is a graphic tribute to the culture of sharing pizza. Its visual identity draws from traditional pizzeria signage, featuring a bold, compact, handcrafted-style typeface that conveys warmth, authenticity and neighbourhood spirit.

The logo is supported by simple, expressive line illustrations with thick, minimalist strokes. Characters built from distilled shapes and clean lines bring spontaneity and personality while maintaining a contemporary aesthetic.

The colour palette is inspired directly by pizza ingredients, the vibrant red of pepperoni and tomato sauce, and the deep green of fresh herbs, creating strong contrast and an immediate connection to the product.

At its core, Pepperoni Club celebrates the ritual of sharing pizza and a cold beer with friends, capturing the joy of that first bite and the pleasure of gathering around good food.

ILLUSTRATION * BOOK COVER DESIGN